Parent Lab / Brand Identity Refresh, Brand Guidelines, App Design
Brand Identity for a high-end parenting educational app, helping parents raise happy, resilient kids without the burnout.
Parent Lab is the leading source for evidence-based parenting education. They work with the best in child development and psychology and their app helps thousands of parents. I was hired to helped Parent Lab with their rebrand and new app design. We started with a comprehensive brand and app audit to learn about their brand/product and identify the areas where we can improve the overall brand experience. After the Parent Lab brand audit, we audited their competitors and strategized on how to best position the new Parent Lab brand to stand out as the best choice for parents. We created brand guidelines (Parent Lab Brand Playbook) for them, a large set of brand illustrations, and finally helped them with the UX and UI of their new app by engaging on many UX and design sprints in collaboration with their in-house designers and engineers.
Role:
Creative Director / Graphic Designer / Animation / Brand Guidance
To develop the brand for Project Lab, start by defining its mission, target audience, and core values. Create a distinctive logo and a cohesive color palette using Adobe Illustrator and Adobe Color. Design typography and visual assets that reflect the brand's identity, and compile these elements into a comprehensive brand guideline in Figma. Finally, prepare for launch by creating web mockups and promotional materials, ensuring consistency across all platforms.
